Online

• growth in online users
• demand for bandwidth
• business in real time
• case study: Nike Bracketville

Information

• what can be digitised, will be
• the power of the network
• noise, filters
• case study: Outpost.com Gerbils

Transfer

• economics of attention
• loyalty given by customers, not offered by companies
• rethinking the value exchange
• case study: eforce