Successful
Branding
on the World
Wide Web
Wellington
23 May 2000
What is an 'internetable' brand?
- Tried and true:
IT companies www.supply-chain.co.nz, www.wang.co.nz
ISPs and telcos www.ihug.co.nz, www.telecom.co.nz, www.clear.net.nz
Books, CDs, videos www.flying.pig.co.nz, smokecds.com, www.soundsnz.com, www.netstar.co.nz
Cars auto.co.nz, pitstop.co.nz
Travel travel.co.nz, travelonline.co.nz
Jobs nzjobs.co.nz, seek.co.nz, netcheck.co.nz - More or less established:
Finance and banking unitydirect.co.nz, bankdirect.co.nz, www.asbbank.co.nz
Portals xtra.co.nz, nzoom.com
Auctions www.trademe.co.nz
Stock-trading www.directbroking.co.nz
Wagering www.tab.co.nz
News www.nzherald.co.nz. www.newsroom.co.nz
- Coming up fast:
Health www.nzhealth.co.nz
Consumer buying groups www.eforce.co.nz
Individual mobile applications ww.itouch.co.nz
Case study: Woolworths Online
Copyright ©Mission Hall Design Group Ltd. 2000.